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ShareChat, Chingari, Instagram Reels have most of their audiences in small towns

New Delhi, May 1 -- Short-video platforms such as ShareChat, Chingari and Instagram Reels are immensely popular in India's small towns and non-metro cities, where users spend more than half an hour a ... Read More


Theatre owners revisit pricing plans to woo audiences

New Delhi, April 30 -- After testing various promotional pricing strategies for small films over the past few months, theatre owners are now revisiting their ticket pricing plans given the box office ... Read More


OTT platforms embrace regional languages in over half of content

New Delhi, April 29 -- The share of vernacular content will increase to 55% in the mid to long term of the total content produced as regional OTT platforms flourish and achieve scale on the back of du... Read More


Streaming platforms deepen focus on family dramas as smart TV penetration grows

New Delhi, April 29 -- The increasing sales of smart TVs-Internet-connected sets that allow you to watch streaming content from the likes of Netflix, Prime Video, SonyLIV, among others-is seeing OTT p... Read More


Streaming showdown: Films and series stand strong against Jio's free IPL broadcast

NEW DELHI, April 26 -- The fervour for Indian Premier League (IPL) cricket matches is undeniable, but the love for movies and shows remains strong too. Thus, it comes as no surprise that despite the ... Read More


JioCinema announces new ad-free premium plan for Rs.29 a month

New Delhi, April 25 -- JioCinema, the video streaming platform of Reliance Industries, has rolled out new subscription plans to take on Netflix, Disney+Hotstar and Amazon Prime Video, apart from domes... Read More


Unhappy ending: Why foreign entertainment companies are heading for the exits

New Delhi, April 25 -- There's no business like show business for global media and entertainment (M&E) companies, except perhaps in India, judging by how they always have one eye on the exit door. Clo... Read More


Shadows over silver screen: Plot twist at box office hits small-town theatre owners

New Delhi, April 24 -- In a tale of highs and lows for India's movie theatre industry, small-town cinemas find themselves at a critical crossroads with recent box office disappointments echoing throug... Read More


India sees surge in movie goers but challenges remain

New Delhi, April 23 -- India's film industry marked a significant recovery in 2023, with 157.4 million people attending the cinema at least once, a 29% increase from the previous year and surpassing p... Read More


Hindi markets add more cinema theatres in 2023, with a 6% rise

New Delhi, April 22 -- Growth in India's theatre screen count was driven by the Hindi-speaking markets that saw a 6% rise in cinema screens in 2023 as compared to 2022, according to the latest Ficci E... Read More